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  • Writer's pictureDavid Lesage

What is Quiet Luxury?

Quiet luxury fashion is a concept that has gained prominence in recent years, offering an alternative approach to traditional notions of opulence and extravagance. It represents a shift in the fashion industry, where understated elegance and refined craftsmanship take center stage, replacing flashy logos and ostentatious displays of wealth.


At its core, quiet luxury fashion embraces a minimalist aesthetic, focusing on clean lines, impeccable tailoring, and high-quality materials. The emphasis is on the intrinsic value of the garment rather than external branding or overt embellishments. Subtle details and discreet branding, if any, are used sparingly, allowing the craftsmanship and design to speak for themselves.


One of the key characteristics of quiet luxury fashion is its timelessness. The garments are designed to transcend trends and seasons, offering longevity and enduring style. Classic silhouettes, neutral color palettes, and versatile pieces are favored, ensuring that they can be effortlessly integrated into one's wardrobe for years to come. This approach promotes a sustainable mindset, encouraging consumers to invest in pieces that will stand the test of time rather than succumbing to fast fashion's disposable culture.


Quiet luxury fashion also places a strong emphasis on the quality of materials and production processes. Natural, ethically sourced fabrics such as silk, cashmere, and organic cotton are commonly used. Artisanal techniques and meticulous attention to detail result in beautifully crafted garments that exude a sense of luxury through their superior construction and finish.


The allure of quiet luxury fashion lies in its ability to evoke a sense of understated sophistication and confidence. Those who embrace this style appreciate the subtle elegance it exudes, allowing them to make a statement without the need for loud logos or flashy embellishments. The focus shifts from external displays of wealth to personal style and self-expression.


Quiet luxury fashion is also characterized by a more intimate shopping experience. For example through my exclusive services where customers can interact with me on a deeper level, creating a connection, and also allowing them to appreciate the story behind the garment and the values it represents.


Ultimately, quiet luxury fashion represents a departure from the conspicuous consumption that has long dominated the industry. It offers a more refined and thoughtful approach to style, encouraging consumers to invest in pieces that align with their values and bring them joy for years to come. By embracing the principles of minimalism, sustainability, and timeless design, quiet luxury fashion sets a new standard for luxury in the modern age.


Here are some of my favorite quiet luxury brands, click on them to discover them :

The Row for women

Toteme for women

Max Mara for women

The Row for men

Zegna for men

Brioni for men





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